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Textiles in 2020: A Year Like No Other

The COVID crisis laid bare the weaknesses and fragility of the textiles supply chain, and brought to the fore a renewed interest in and need for digital textile production and more environmentally sustainable practices. Cary Sherburne takes a look back at the year in textiles.

Tuesday, December 15, 2020

2020 was a year like no other in recent history of the world. For many industries, textiles included, the pandemic brought things to a screeching halt early in the year. But as things began to ease up a bit—at least in some parts of the world—and we were able to take a step back and a deep breath, stakeholders across the industry began taking stock of the textiles supply chain, whose weaknesses and fragility were laid bare by the pandemic.

Among other things, people were wondering why we have ships full of textile products constantly traversing the seas, and why we are still using the old “design, manufacture, and hope-to-sell” model.

While there were many exciting developments in textiles during the year, including significant improvements in digital textile printing technologies, this focus on restructuring the supply chain is likely to have the most long-lasting effect on the industry. The pros and cons of the industry’s ability to make this move were recently discussed by WhatTheyThink contributor and textiles expert Debbie McKeegan, who made these suggestions:


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

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