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Inkjet is not only entering new markets, it’s changing the way we think about and operate in those markets. As more printing companies adopt inkjet, we are seeing more “lane changers”: printing companies, like transaction printers and direct mailers, stepping outside their traditional segments and taking on new applications. Inkjet Insight’s Elizabeth Gooding takes a close look at how lane changing is becoming game changing.
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About Elizabeth Gooding
Elizabeth is the Editor and Co-founder of Inkjet Insight. She has a rare ability to see print related issues from many perspectives. She has managed creative teams on complex design projects, selected outsourcers for major brands and helped print organizations to retool operations, focus their market positioning and educate sales teams to accelerate growth. She works with a team of top analysts to translate experiences into tools, data and content to help print organizations evaluate the potential of inkjet, optimize their operations and grow pages profitably. She is a founding member of the Inkjet Summit advisory board, the co-author of an award-winning book on designing for inkjet and a curious consultant constantly seeking innovative ways to drive new pages onto inkjet presses.
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