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Digital Packaging Migration: “Déjà Vu All Over Again”?

Can the digital packaging transition learn from commercial print transition experiences, and increase the rate of migration, or are they destined to relive the same growth pains?


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].


By Martin Bailey on Oct 30, 2020

Hi Dave. Thanks for this; I can only agree. Interestingly it’s all true from the technical side as well. Yes, every new sector has its own unique features, but the core of what you need to do around pre-press: rendering, color management, calibration, uniformity corrections and halftone screening are the same in all sectors. Fifteen years ago I was always told that you couldn’t succeed in packaging unless your solution was born and bred in packaging; but many of the growing providers in that space now were better known as office printer providers back then. They’re succeeding because they know how digital print works. And we’re doing the same at Global Graphics: making use of experience and expertise grown in commercial, and equally applicable in labels, packing and increasingly in industrial as well. Most importantly its great fun to be able to ride this wave into new markets and talk with whole new groups of people!



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