Discussion

By Martin Bailey on Oct 30, 2020

Hi Dave. Thanks for this; I can only agree. Interestingly it’s all true from the technical side as well. Yes, every new sector has its own unique features, but the core of what you need to do around pre-press: rendering, color management, calibration, uniformity corrections and halftone screening are the same in all sectors. Fifteen years ago I was always told that you couldn’t succeed in packaging unless your solution was born and bred in packaging; but many of the growing providers in that space now were better known as office printer providers back then. They’re succeeding because they know how digital print works. And we’re doing the same at Global Graphics: making use of experience and expertise grown in commercial, and equally applicable in labels, packing and increasingly in industrial as well. Most importantly its great fun to be able to ride this wave into new markets and talk with whole new groups of people!