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The first in a series of articles about the current cannabis landscape. While this is a high-growth market opportunity for packaging converters, it is also still a Wild West environment, and there are many misunderstandings about what it is comprised of, what’s legal and what’s not, and what the actual benefits of cannabis-derived products are from a health and well-being perspective. In this introductory feature, Cary Sherburne provides an overview of the current state of the market, including definitions, and applications, as well as developments in packaging and even apparel.
Tuesday, March 17, 2020
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Stay informed. Stay competitive. Stay ahead.Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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