WhatTheyThink

Video

Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Subscription in the Print Industry? You Betcha

The world is rapidly shifting from products to services with subscription pricing models. Nick Gawreluk explains what is driving the subscription economy and how subscriptions are coming to the printing industry. Watch Video

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What’s In a Name? Printing!

Will apps replace printed show directories? Frank shows off his drupa 1972 show directory and some other recent directories—and an app that served as the directory for a recent show. He has had his drupa directory for 48 years. Will today’s trade show apps be readable in 48 years? He feels that any trade show with the word “PRINTING” in its name should have a printed directory. Watch Video

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The Signs Are Good for Signs of Success

Curtis Metz talks to David Zwang about Signs of Success, a company that contracts with sign shops to do installations of major sign projects—analog and dynamic digital—and how the company is growing its digital business. The company also has a side business in embroidery and custom heat-transfer T-shirts. Watch Video

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Warren Werbitt Says, “You Need to Get to drupa!”

WhatTheyThink's print evangelist Warren Werbitt encourages everyone in the industry to attend the upcoming drupa 2020 and lays out some of the important reasons for doing so, such the ability to discover new technologies that will help you build your business. Watch Video

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The Added Value of Web-to-Print

Greg Salzman, President of Aleyant Systems, talks to David Zwang about the value that a web-to-print/online ordering portal beings to a print business. Not only does it make it convenient for customers to place orders at any time, it also frees up resources within the print business, as it doesn’t require the involvement of sales or customer service reps, or even estimators. Watch Video

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It's Not You, It's Me. Stop Getting Dumped by the Millennial Workforce

Nobody likes getting broken up with and we in the printing industry are no different. So why time and time again are millennials breaking the hearts of employers? In this final video of this three-part series, Nick Gawreluk provides solutions to securing a long lasting relationship. Watch Video

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Frank Doesn’t Cut the Apron Strings

Frank has a shout-out for a company called InkPixi, a company that produces on-demand, personalized specialty items. Most importantly, they have great customer service. He recounts his personal experience with a recent order for a Christmas gift. If you’re looking for weird gifts for your family—and who isn't?—they are a go-to company. Watch Video

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Dave Johannes Brings 40+ Years of IT and Mail Experience to Moore DM Group

Dave Johannes, now with the Moore DM Group, a group of companies focused on fundraising initiatives for the non-profit space, talks about the IT infrastructure the company has in place to manage the scale and scope of its offerings. He identifies the efforts the company is undertaking to place the organization—which has done a number of acquisitions—on a common IT infrastructure, and why that is important. Watch Video

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For FASTSIGNS of Maumee & Toledo, OH, Business Is a Family Affair

Karrie Brock, Owner of FASTSIGNS of Maumee & Toledo, OH, talks with Kelley Holmes about her business, which was converted to a FASTSIGNS franchise 10 years ago. She opened a second location in Maumee four years ago. Her husband Randy joined the team just prior to the conversion, and handles the back-of-the-house production, installation, and fabrication management while Karrie the “front of the house” operations. Watch Video

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Warren Werbitt Says “Excited People Follow Excited Leadership”

WhatTheyThink's print evangelist Warren Werbitt talks with Joanne Gore of Joanne Gore Communications, who is also a print evangelist excited by print. Joanne talks about how she sees print businesses reaching out to the new print buyer, and how printers don’t often do a good job marketing their own products. She offers some suggestions for improving customer outreach and marketing. “Print is such a high-value, high-touch, important solution in the overall customer acquisition journey.” Watch Video

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EFI’s Ken Hanulec Looks Ahead to drupa 2020

Ken Hanulec, VP of Worldwide Marketing for EFI, looks ahead to some of what drupa 2020 will have in store: automation, inkjet, and the digitization of packaging, as well as the elements of “Industry 4.0”—connectivity, software, and the cloud—which will drive efficiency and effectiveness. Watch Video

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Mission Possible? The Guide to Attracting Young People into the World of Print

Employers beware! It will take more than an attractive job title and competitive salary to secure the next generation workforce. In Part 2 of a three-part video series, Nick Gawreluk breaks down what is important to Millennials and practical ways to successfully attract them into your company. Watch Video

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EFI’s Adele Genoni Identifies Today’s Textile Trends

Adele Genoni, Senior Vice President and General Manager of EFI Reggiani, talks to Cary Sherburne about the most important trends in textiles as the industry continues its analog to digital transformation—including sustainability, data management, and AI and technical textiles. She also provides an update on EFI BOLT installations. Watch Video

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“In Spirit, I Am Always with EFI”

Cary Sherburne talks to Guy Gecht, former CEO of EFI, about what he has been up to since leaving EFI. He talks about the corporate boards he has joined, and discusses his adventures in home-building, where he hired himself as his own general contractor. Watch Video

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Frank Gets Real (Estate)

Newspapers are moving to electronic versions and cutting back on or eliminating their print editions. As a result, they don’t need large headquarters, especially if they no longer have to house a printing press. So, many are selling their often-iconic buildings, which are then converted into high-priced condos and luxury apartments. You can buy a condo in the classic Chicago Tribune building for a cool $7.6 million. Watch Video

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Industry Veteran Doug Edwards Joins EFI

Cary Sherburne talks to Doug Edwards, EFI’s Chief Technology Officer, who has been on the job for two weeks and last week attended his first EFI Connect. Edwards has been in the industry for 30 years and comes to EFI from Xaar and Kodak. He talks about what attracted him to EFI—namely, the company’s broad product portfolio. Watch Video

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Warren Werbitt Says, “My Peer Group Is Peace of Mind”

WhatTheyThink's print evangelist Warren Werbitt talks about the tremendous advantages for a print business owner of being part of a peer group, other industry business leaders with whom you can share ideas and practices, compare and verify KPIs, and discuss potential investments. Also: FSC/SFI update. Also, too: “Xerox is chasing a dead cow.” Watch Video

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Putting a Professional Face on a Sign Business

Mathew Feil, Owner of FASTSIGNS Lawton, OK, talks about having converted his five-year-old sign company to a FASTSIGNS franchise and how a more professional face on his business has made it easier to to sell jobs. He also cites the technical, sales, and marketing resources that are available from FASTSIGNS corporate, as well as events such as the FASTSIGNS Conference. Watch Video

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Helping FASTSIGNS Move Into New Geographic Areas

Greg Carafello, NYC Area Development–FASTSIGNS, talks to Kelley Holmes about his role as a certified franchise executive, and how he helps companies like FASTSIGNS move into new geographies and attract franchise candidates. He also talks about the advantages of converting a print business to a FASTSIGNS franchise. Watch Video

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Millennial Print Evangelist Speaks Out on Finding, Attracting, and Keeping Young Talent

Nick Gawreluk is a millennial print evangelist and proud of it. In this three-part video series, he shares the roadmap to successfully find, attract, and retain the next generation workforce in the printing industry. This is a do-not-miss for anyone looking to secure the future of their company. Watch Video