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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: Does Your Brand Reflect What You Are Made Of?

Does Your Brand Reflect What You Are Made Of?

Published: March 20, 2018

Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.

 

Video preview: Is Your Tech Pack Smart Enough?

Is Your Tech Pack Smart Enough?

Published: March 19, 2018

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.

 

Video preview: Frankly Reading

Frankly Reading

Published: March 16, 2018

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.

 

Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.

 

Video preview: Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Published: March 15, 2018

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.

 

Video preview: Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Published: March 14, 2018

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.

 

Video preview: The Amazing Story of Sandilake Clothing

The Amazing Story of Sandilake Clothing

Published: March 13, 2018

Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.

 

Video preview: Facing the Challenges of Waste in the Garment Supply Chain

Facing the Challenges of Waste in the Garment Supply Chain

Published: March 12, 2018

Matthew Cochran, COO of OnPoint Manufacturing, talks about the feasibility of on demand manufacturing of garments to address Fast Fashion and the waste of time and materials associated with the traditional garment supply chain, moving from design-produce-hope-to-sell, to design-sell-produce.

 

Video preview: Frank Tells the Plane Truth About Paper

Frank Tells the Plane Truth About Paper

Published: March 9, 2018

Frank discovers that a major airline saves fuel by using lighter weight paper in their inflight magazine

 

Video preview: Fed By Threads Innovating in

Fed By Threads Innovating in "Dirt to Shirt" Approach

Published: March 8, 2018

Skya Nelson, COO of Fed By Threads, talks about the company's "dirt to shirt" strategy and its innovative approach to fibers that are environmentally sustainable and recyclable. One example is 65% recycled plastic bottles and 35% recycled organic cotton. Currently they are working on a recycled cotton fiber that prints well, recycles easily, and is cost effective.

 

Video preview: AccuLink Leverages Dye-Sublimation Printing for Business Growth

AccuLink Leverages Dye-Sublimation Printing for Business Growth

Published: March 8, 2018

Tom O'Brien, President of AccuLink in Greenville, N.C., talks about how he was able to turn his business around following the recession by turning to dye sublimation of textiles, ceramics, and more. This commercial printer is also now one of the largest dye-sub operations in the Southeast with minimal investments as compared to normal commercial print investments—about 100 pieces of equipment that cost less than one digital printing press!

 

Video preview: First-Ever ThreadX Powered by SGIA a Success

First-Ever ThreadX Powered by SGIA a Success

Published: March 7, 2018

In seeking to better serve its membership, SGIA took the advice of its Garment Decorating Committee to host an event dedicated to that under-served segment. Senior Editor Cary Sherburne was there, and explains why this event was different. The sold-out event will be held again next year, location TBD.

 

Video preview: FTA's FIRST Program Explained

FTA's FIRST Program Explained

Published: March 6, 2018

Joe Tuccitto, FTA's Director of Education, explains the FTA's FIRST program, Flexographic Image Reproduction Specifications and Tolerances, which has been around for two decades. Created for the industry by the industry, it is a book of starting points, a guide to getting started with everything flexo. Version 6.0 has just been released, and is accompanied by certification programs.

 

Video preview: For This Print Business Owner, Collaboration Is Key

For This Print Business Owner, Collaboration Is Key

Published: March 6, 2018

At the NPOA Owners Conference, Danny Paline, President of Five Star Printing and Signs, talks about the benefits of talking with other print business owners as well as the importance of a positive attitude.

 

Video preview: How EFI Reggiani Is Helping Accelerate the Analog-to-Digital Transformation in Textiles

How EFI Reggiani Is Helping Accelerate the Analog-to-Digital Transformation in Textiles

Published: March 5, 2018

Adele Genoni, Vice President and General Manager for EFI Reggiani, speaks with Senior Editor Cary Sherburne about how Reggiani fits into the EFI ecosystem. She explains how the company is moving the analog-to-digital transformation forward in textiles, and what she expects to see in the future, including reshoring textile production in North America and Europe.

 

Video preview: Networking Is an Essential Tool for Digital Transition

Networking Is an Essential Tool for Digital Transition

Published: March 2, 2018

Longtime NPOA member and first-time Owners Conference attendee Joey Reinhardt, President of Barbour Printing Services, talks about how advice and guidance from his peers has helped him steer his business from an offset to a digital environment, as well as how the association—and the Conference—are well-suited for a business of his size.

 

Video preview: Nothing for Money: Forgery On the Desktop

Nothing for Money: Forgery On the Desktop

Published: March 2, 2018

Frank talks about fake money and how one forger used a desktop printer to counterfeit 10 and 20 dollar bills.

 

Video preview: Julie Shaffer Discusses the Importance of Education at the Association for Print Technologies

Julie Shaffer Discusses the Importance of Education at the Association for Print Technologies

Published: March 2, 2018

Julie Shaffer, Associate VP of Program and Community Development at the Association for Print Technologies, talks to Gina Testa about why she decided to join the team at the new association and her passion for education and bringing new people into the printing industry.

 

Video preview: APTech’s Kelly Kilga Shares Expectations and Education Opportunities the Print 18 Event

APTech’s Kelly Kilga Shares Expectations and Education Opportunities the Print 18 Event

Published: March 2, 2018

Kelly Kilga, VP Meetings & Events at the Association for Print Technologies (formerly NPES) lays the foundation for expectations and education at APTech’s signature annual event, PRINT®, coming September 30 - October 2, 2018 to Chicago’s McCormick Place.

 

Video preview: Print Business Valuation 101

Print Business Valuation 101

Published: March 1, 2018

At last week’s NPOA Owners Conference, Paul Reilly, Partner at New Direction Partners, gave an overview of the dominant business valuation methods. Here, Mr. Reilly summarizes what print business owners need to know about business valuation—whether they are planning to sell their business or not.

 

 

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Printing Forecast 2018

The Forecast 2018 report provides detailed analysis of the latest WhatTheyThink Printing Industry Survey, the latest industry economic data and macroeconomic trends, as well as industry and cultural technological trends to look out for in 2018.
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