Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.
Published: May 17, 2016
David Schawk (SKG Global) argues that because consumers are exposed to so many other influences, the pursuit of perfection in the look of packaging is no longer enough. Brand owners and packaging producers must learn to think of packages as “digital portals to non-linear consumer experiences.” He gives an example.
Published: May 16, 2016
Matt Richart, owner of Lexington, Kentucky based DigitalEFX Wraps, talks to Richard Romano about his company’s origins and best practices for vehicle wrapping.
Published: May 13, 2016
Retail prices for magazines are going up as sales are going down. Frank paid over $10 for a magazine and still has not gotten over it.
Published: May 12, 2016
Production digital printing is 25 years old, yet only 2.5% of all printed pages come from digital devices. Yishai Amir, CEO of Landa Digital Printing, says that if digital printing is to move into the mainstream, it will have to prove that it is fully competitive with offset lithography in quality, speed, printable format size, and cost to print. According to Amir, just one process—the one he is responsible for bringing to market—can demonstrate all of these capabilities.
Published: May 11, 2016
Because trade associations mirror the industries they serve, it’s no surprise to see consolidation taking place among the groups that serve the printing industry. IDEAlliance, an association promoting technical standards, demonstrated this by incorporating Epicomm, a group representing commercial printers, quick printers, and mail service providers. According to Marriott Winchester, the chairman of IDEAlliance, the outcome is a highly complementary relationship that benefits everyone concerned.
Published: May 8, 2016
Scott Donovan, Principal Consultant at BleuPrint Creative and a textile printing veteran, discusses the technologies and the opportunities available in digital textile printing
Published: May 6, 2016
Kristy Cameron, Starbucks' Creative Manager for Brand Expression, talks about expectations for the printing community in terms of preserving the Starbucks brand and aligning with the Starbucks corporate mission, including maintaining the human touch when production is on a mass scale.
Published: May 4, 2016
Jonny Kaldor is the creator of Pugpig, a mobile publishing platform for delivering content in whatever format is optimal for the end-user’s device. He says that as devices and mobile channels continue to proliferate, the only way to keep up with them will be to embrace a create-once, render-many publishing workflow. This is called structured content, and Kaldor thinks that nontraditional publishers may find it easier to develop and share than publishers locked into design-centric, print-based workflows.
Published: May 4, 2016
Nick Bruno, President of Harris & Bruno, shares some last-minute advice about attending drupa 2016, the premier printing show in the world. Planning to go? Don't forget to spend time with digital finishing solutions where lots of advances will be shown.
Published: May 3, 2016
Marriott Winchester (SGS Americas) says that new Food and Drug Administration regulations for food labeling represent “the most significant generational event in the food and beverage industry that we’ve seen” since placing nutritional information on labels was first mandated 23 years ago. In this conversation, he explains why food producers and packagers should move full speed ahead toward compliance.
Published: May 1, 2016
President & CEO Catherine Monson talks about the latest news from FastSigns, trends in signage, and the growing demand for dynamic digital signage.
Published: April 29, 2016
Frank loves coupons. They save money and they are in print. Or they are online and you print them out with your paper and ink. Or they are on your mobile device and you do a pixel pass at checkout.
Published: April 28, 2016
Chris Harrold, Vice President and Creative Director at Mohawk, talks about Mohawk's support for digital-friendly fine papers over the last 17 years and its recently expanded non-paper portfolio for wide format inkjet. He also explains the role of Mohawk's Print Innovation Center and gives examples of beautiful print that reflect the re-emergence of the importance of print.
Published: April 26, 2016
Mike Duggal, CEO of Duggal Visual Solutions in New York, and Conference Chair for Dscoop 11, talks with Senior Editor Cary Sherburne about the Dscoop experience and what makes it different from other organizations. He shares a very personal experience as an example.
Published: April 25, 2016
Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.
Published: April 22, 2016
Richard Romano talks to Lori Anderson, President & CEO of ISA, on the first day of the ISA Sign Expo in Orlando where she talks about a record-breaking crowd. They discuss what is driving the increased interest in signage and sign-making as well as the hot new technologies being featured at the show.
Published: April 21, 2016
Adi Chinai, Managing Director at King Printing, talks about the massive paradigm shift that has occurred in book printing. He states that in the last 10 years, there has been more change than in the previous 30 years with the advent of production inkjet and the software driving it, to a near-lights-out model
Published: April 20, 2016
Senior Editor Cary Sherburne talks with Dscoop's Global Executive Director John Rogers about the outcome of Dscoop 11. The organization's new approach to member communication, using a data-based approach, resulted in double the number of companies attending as compared to Dscoop X, Now they are planning for Dscoop 12 in Phoenix, March 2-4, 2017.
Published: April 18, 2016
Guy Gecht, EFI's CEO, talks about the importance of drupa 2016 for graphic arts professionals. He points out that for many trade shows, it is about what we have now, but drupa is about where the market is going. See all the vendors in one location, each with a different view of where the industry is going.
Published: April 18, 2016
Marco Boer shares his analysis recent advancements in production inkjet technology including increased image quality, support fora wider range of media including the ability to print on offset coat paper, and new commercial print and packaging applications.