WhatTheyThink

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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Lori Anderson on Cancellation of ISA International Sign Expo 2020

Due to the ongoing COVID-19 pandemic, the International Sign Association Board of Directors met this week and has voted to cancel ISA International Sign Expo 2020 re-scheduled for August 22-25. Lori Anderson, ISA President and CEO of ISA talks about decision to cancel this year's event and the scheduling of next year's Sign Expo to be held in Las Vegas during April 2021. Watch Video

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Small Wonders

Since the Museum of Printing in Haverhill, Mass., is, at present, closed to visitors, Frank is showcasing some highlights of the Museum’s collection. This week, Frank explores the Museum’s collection of miniature books including what Frank contends is the smallest book in the world. Smaller than a Tic Tac, it was bought at the Gutenberg Museum in Mainz, Germany. Watch Video

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Warren Werbitt Says, “We All Need Money to Run our Businesses”

Print evangelist Warren Werbitt talks about credit. When you reopen, you’re probably going to have to have uncomfortable conversations with customers about how you’re going to get paid. Warren offers some advice for ensuring that you can get paid for the work you do for clients without losing those clients. Watch Video

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EFI’s Josh Samuel on UV Inks for Packaging

Josh Samuel, Director of Ink Development for EFI, talks about ultraviolet (UV) and electron beam (EB) curable inks and their advantages for use in packaging printing, especially corrugated. Watch Video

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All the News That’s Fit to Not Print

Frank comes to praise newspapers, not to bury them. Starting with the front page of a 1923 New York City newspaper—a time when there were more than 20 newspapers in NYC alone—he comments on the decline in newspaper circulation and readership, which started around 1954 with the popularity of television. The erosion of printed newspapers accelerated around the year 2000 with the massive growth of the Internet. But what is really sad about the decline is newspapers is that it really marks a decline in local journalism. Watch Video

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The Target Report Interview—The Lull Before the Tempest

Mark Hahn of Graphic Arts Advisors is interviewed by Rod Bristol about current industry M&A trends in the wake of the COVID-19 shutdown. Watch Video

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Warren Werbitt Says, “You Must Wear Pants!”

Print evangelist Warren Werbitt celebrates the fact that North America is starting to open up, albeit slowly—and he even gets dressed up for the occasion. As we prepare to start to get back to normal, he lists the top 14 things you need to remember to do when you get back to work. Watch Video

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Remote Director Facilitates Remote Proofing

In these difficult times where print and packaging ordering and production are occurring remotely, Remote Director has a solution and special arrangement for those in need of remote proofing. David Zwang talks to Remote Director President Dan Caldwell about the advantages of the company’s solution. Watch Video

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Frank Is Artless

Frank takes a trip back to a time before email and PDFs negated the need for in-person contact and old-time artwork and mechanicals, and waxes nostalgic for rubber cement. If there is one good thing about today’s self-quarantining, printers and their customers no longer need face-to-face contact in order to deliver artwork, see proofs, or deal with other issues. Special bonus: watch Frank email a file! Watch Video

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Miraclon Celebrates Its One-Year Anniversary

David Zwang talks to Chris Payne, CEO of Miraclon, the former Kodak flexo unit, about Miraclon’s one-year anniversary as an independent company, how the company has fared over the past year, as well as the state of business during the current crisis. Watch Video

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Frank’s Character Assassination

Before Comic Sans, there was Souvenir. Seeking something cheerful to say, Frank reminisces—with documentation—about the typeface that was the target of his “character assassination” back in the 1980s. Watch Video

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Warren Werbitt Says, “Most People Don’t Know What to Do”

Print evangelist Warren Werbitt wigs out and thinks he has woken up in an episode of “The Twilight Zone.” He has been keeping in touch with his customers and other printers, eager to find out what—and how—they have been doing; it’s been hairy. He wants to get a forum going so we can all help each other through this pandemic. Because If this crisis continues much longer, there’ll be hell toupée. Watch Video

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Edward Maguire on Energy Curing

Edward Maguire, President & COO of Energy Sciences Inc., the world’s largest manufacturer of electron-beam curing equipment, talks about the primary differences between ultraviolet (UV) and electron beam (EB) curing, and some of the applications and advantages of EB in packaging production. Watch Video

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Frank’s March of Time (Magazine)

Newspapers. Periodicals. Directories. Books. Catalogs. Direct mail. Frank spans the print world and gives an update and overview of the printing industry by product category, and how the current COVID-19 crisis has impacted each—and the printing industry in general. Watch Video

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Warren Werbitt Says, “Cocktails Are Very Very Important”

Print evangelist Warren Werbitt lists the things that he has been doing since he had to start hunkering down, which include cooking and eating, watching Netflix and Hulu, setting up his fishing gear, staying in touch with old friends, and avoiding the news. He’s also been delivering food to people who are unable to leave the house. Watch Video

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From Photolabs to FASTSIGNS

Todd Fitzgerald, owner of FASTSIGNS Wappingers Falls, N.Y., talks to Kelley Holmes about his journey from running several camera stores/photolabs to the sign industry. When the photo business started to change, he saw the sign business as a natural progression, and took advantage of FASTSIGNS’ Co-Brand program. Watch Video

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The Wrath of Frank

Frank argues vociferously that print is an essential industry and print businesses must remain open during this very difficult time in our history. Our trade associations have been active in contacting government representatives to plead our case. Watch Video

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Waren Werbitt Says, “We Will Come Back From This”

Print evangelist Warren Werbitt is going a little stir crazy—as is everyone—but insists that we will come back from this crisis. Although he has no one to sell to at the moment—his customers are busy trying to figure out how they’re going to get through this—he feels it is important to keep in touch with customers, not to sell them anything, but to make sure they’re OK, and let them know you’re there for them. Watch Video

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Memjet and the Expansion of Single-Pass Inkjet Printing

Kevin Shimamoto, CMO for Memjet, talks to David Zwang about how Memjet’s inkjet technology platforms and OEM partners are expanding single-pass inkjet into the mainstream printing market and beyond, into new and different applications. Watch Video

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Frank Goes Viral

Frank comments on the postponement of drupa and its effect on the printing industry. Vendors who were planning to introduce new technologies in Dusseldorf will now use fall events like Brand Print America and PRINTING United to do so—or, like HP, host their own virtual events. Regardless, the COVID-19 crisis is going to make this a challenging year for the industry, but hopefully we will come out on the other side. Watch Video