Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.
Published: June 22, 2015
Tom Wittenberg, HP's Sign & Display Marketing Manager, discusses the state of the sign and display market—and the "rule of 7s."
Published: June 19, 2015
What the Helvetica?! Frank goes on a mini-rant when some typographic experts say that Times New Roman is a bad choice for resumes.
Published: June 18, 2015
Terry Teal from PTI Marketing Technologies talks to Senior Editor Cary Sherbure about taking advantage of technology platforms to build new services and provide integrated programs to customers.
Published: June 16, 2015
Justin McDonald, Marketing Solutions Manager for Iowa-based Cedar Graphics shares the interesting story of the founding of the company a half century ago as well as its subsequent journey into digital printing to meet short-run requirements and the ability to match UV offset with HP Indigo presses. "The great thing about digital is you are only limited by your imagination."
Published: June 15, 2015
President and CEO of Visual Magnetics Joe Deetz talks with Richard Romano about the company's SGIA Product of the Year-winning chalkboard film-based substrate, optimized for "liquid chalk" signage.
Published: June 12, 2015
Frank remembers Hermann Zapf (1918-2015) as one of the world’s great type designers. He shares some personal stories and shows some of Zapf’s works. Includes commentary from Richard Romano.
Published: June 10, 2015
In a recent visit to Washington D.C., the WhatTheyThink video team had a fabulous visit to the World Bank's printing operation. We learned how their business has been revolutionized with the introduction of an HP T230 Inkjet Web Press and how it has helped them better address their mission of ending poverty in the world.
Published: June 9, 2015
Forrest Leighton and Jennifer Matt talk about how marketing has evolved into a measured science. In order to support this evolution, Marcom Central has integrated with Birst business intelligence and analytics provider so PTI customers can leverage best in class tools to measure their marketing impact.
Published: June 8, 2015
Roland president Rick Scrimger discusses the latest trends in sign and display graphics at last April's ISA Sign Expo.
Published: June 4, 2015
EFI made its acquisition of VUTEk 10 years ago this week. The deal moved EFI from focusing only on digital production and print MIS workflows into the center of the inkjet graphics space. Senior Editor Cary Sherburne reviews how this acquisition positioned EFI and interviews EFI CEO Guy Gecht.
Published: June 3, 2015
Crit Dreissen, VP of Strategy and Alliances for Canon/Oce Printing Systems, shares Canon's strategic direction in inkjet, driving the move from B&W to color, offset to digital, and introduction of sheetfed inkjet with the VarioPrint i300 (code-named Niagara).
Published: June 2, 2015
WhatTheyThink's Eric Vessels talks with Heidi Chambers, Director of Sales at Century Label, talks about opportunities in digitally printed shrink sleeves with 70% year-over-year growth. With 360 degrees of graphics, shrink sleeves deliver labeling that make products pop, and extended gamut printing on HP Indigo WS6000 and 6600 presses ensure excellent quality for the company and its customers.
Published: June 1, 2015
David Hickey, VP of Government Relations for the International Sign Association, talks about new research initiatives for the sign and display markets.
Published: May 29, 2015
Frank has three items that cover saving photos, reading retention, and catalogs. He starts with a Google executive saying that we should print more.
Published: May 28, 2015
Senior Editor Cary Sherburne speaks with VP/GM Aurelio Maruggi about HP's production inkjet strategy and its new HDNA printhead technology. The strategies are built around customer success, continued innovation and protecting customer investments through field upgradability.
Published: May 27, 2015
Senior Editor Cary Sherburne interviews Bill Riley, President of Ironsides Technology, about the importance of hardware-independent process control software in transactional, direct mail and commercial printing operations where real-time tracking and reporting offers the opportunity for a more efficient, near-lights-out environment.
Published: May 26, 2015
Senior Editor Cary Sherburne speaks with David Bennett, President of Atlanta-based Bennett Graphics, talks about the unusual meeting guide his company printed for DscoopX, including a ziplock bag cover produced on an HP Indigo 20000 with a personalized folding carton inserted.
Published: May 22, 2015
Frank meets up with color technology legend Ed Grainger at Taga Conference in Albuquerque. Ed was the inventor of the Kodak Approval proofing system and the Colortron. Frank gave him 3 minutes to describe a new system he is developing.
Published: May 21, 2015
Jennifer Matt, Section Editor talks to Forrest Leighton, VP of Marketing at PTI Marketing Technologies about the on-demand delivery of marketing materials.
Published: May 20, 2015
Cary Sherburne interviews Craig Hall of Capita in the UK, who explains the company's innovative approach to a lights-out print production process, with full real-time tracking and reporting at every stage of the closed-loop process provided by Ironsides Technology.