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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: HP’s Latex Rigid Technology

HP’s Latex Rigid Technology

Published: March 26, 2018

Last week, at the ISA Sign Expo 2018, HP announced its new Latex R, the company’s first Latex series to print on rigid media. Joan Pérez Pericot, General Manager for HP’s Large Format Graphics Business, talks to Richard Romano about the new device line, its features and intended applications, and the product rollout schedule.

 

Video preview: ISA Sign Expo 2018 Goes Beyond Signage

ISA Sign Expo 2018 Goes Beyond Signage

Published: March 23, 2018

The ISA Sign Expo 2018 opened in Orlando, Fla., yesterday. Alicia Auerswald, VP of Marketing, Communications, and Membership for the International Sign Association (ISA), talks about some of the new technologies on the show floor, and the increasing need for sign shops to expand into other kinds of print.

 

Video preview: Ad Nauseam: Frank on Pop-Up vs. Print Ads

Ad Nauseam: Frank on Pop-Up vs. Print Ads

Published: March 23, 2018

Frank goes on a mini rant about pop-ups. Print ads are not annoying and do not interfere with the reading experience.

 

Video preview: Ryonet: Driving Change in Garment Decoration

Ryonet: Driving Change in Garment Decoration

Published: March 22, 2018

Ryonet's Ryan Moor talks with Senior Editor Cary Sherburne about the overall positive impact the analog-to-digital transformation in textiles and apparel stand to have on the environment. He also discusses how his company is helping the people of Haiti by providing workers in his manufacturing operation in the country with a living wage, good working conditions, and more.

 

Video preview: USPS Challenge: “Hidden Message” Special Effects Screen Printing with Flash-Activated Photochromatic Ink

USPS Challenge: “Hidden Message” Special Effects Screen Printing with Flash-Activated Photochromatic Ink

Published: March 22, 2018

In the hunt for new print techniques and technologies for mail, Trish leads us to H&H Graphics in Chicago for a photochromatic ink technology that is designed to work in conjunction with the camera on your smartphone

 

Video preview: CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry

CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry

Published: March 21, 2018

Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.

 

Video preview: Does Your Brand Reflect What You Are Made Of?

Does Your Brand Reflect What You Are Made Of?

Published: March 20, 2018

Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.

 

Video preview: Is Your Tech Pack Smart Enough?

Is Your Tech Pack Smart Enough?

Published: March 19, 2018

Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.

 

Video preview: Frankly Reading

Frankly Reading

Published: March 16, 2018

Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.

 

Video preview: “Don’t Put Pictures of Your Press on Your Website”

“Don’t Put Pictures of Your Press on Your Website”

Published: March 16, 2018

Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.

 

Video preview: Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Analog-to-Digital Transformation Is Disrupting the Textiles Industry

Published: March 15, 2018

Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.

 

Video preview: Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Chris Simpson from Blue Ion Talks about Available Tools to Engage in B2C Marketing

Published: March 14, 2018

Chris Simpson, Digital Marketing Director at Blue Ion, talks about how companies can make a transition from marketing B2B to marketing B2C. He identifies a set of tools from Google and others that can help companies add this new capability.

 

Video preview: The Amazing Story of Sandilake Clothing

The Amazing Story of Sandilake Clothing

Published: March 13, 2018

Mel Lay, Owner of Sandilake Clothing, has a riveting story of how she went from producing clothing for her kids in 2014 to being a garment icon. Her business has grown largely through the use of social media, including her public battle with Target and ultimately her appearance on Shark Tank. Great story! Lots of guidance about how others can use social media to grow their businesses.

 

Video preview: Facing the Challenges of Waste in the Garment Supply Chain

Facing the Challenges of Waste in the Garment Supply Chain

Published: March 12, 2018

Matthew Cochran, COO of OnPoint Manufacturing, talks about the feasibility of on demand manufacturing of garments to address Fast Fashion and the waste of time and materials associated with the traditional garment supply chain, moving from design-produce-hope-to-sell, to design-sell-produce.

 

Video preview: Frank Tells the Plane Truth About Paper

Frank Tells the Plane Truth About Paper

Published: March 9, 2018

Frank discovers that a major airline saves fuel by using lighter weight paper in their inflight magazine

 

Video preview: Fed By Threads Innovating in

Fed By Threads Innovating in "Dirt to Shirt" Approach

Published: March 8, 2018

Skya Nelson, COO of Fed By Threads, talks about the company's "dirt to shirt" strategy and its innovative approach to fibers that are environmentally sustainable and recyclable. One example is 65% recycled plastic bottles and 35% recycled organic cotton. Currently they are working on a recycled cotton fiber that prints well, recycles easily, and is cost effective.

 

Video preview: AccuLink Leverages Dye-Sublimation Printing for Business Growth

AccuLink Leverages Dye-Sublimation Printing for Business Growth

Published: March 8, 2018

Tom O'Brien, President of AccuLink in Greenville, N.C., talks about how he was able to turn his business around following the recession by turning to dye sublimation of textiles, ceramics, and more. This commercial printer is also now one of the largest dye-sub operations in the Southeast with minimal investments as compared to normal commercial print investments—about 100 pieces of equipment that cost less than one digital printing press!

 

Video preview: First-Ever ThreadX Powered by SGIA a Success

First-Ever ThreadX Powered by SGIA a Success

Published: March 7, 2018

In seeking to better serve its membership, SGIA took the advice of its Garment Decorating Committee to host an event dedicated to that under-served segment. Senior Editor Cary Sherburne was there, and explains why this event was different. The sold-out event will be held again next year, location TBD.

 

Video preview: FTA's FIRST Program Explained

FTA's FIRST Program Explained

Published: March 6, 2018

Joe Tuccitto, FTA's Director of Education, explains the FTA's FIRST program, Flexographic Image Reproduction Specifications and Tolerances, which has been around for two decades. Created for the industry by the industry, it is a book of starting points, a guide to getting started with everything flexo. Version 6.0 has just been released, and is accompanied by certification programs.

 

Video preview: For This Print Business Owner, Collaboration Is Key

For This Print Business Owner, Collaboration Is Key

Published: March 6, 2018

At the NPOA Owners Conference, Danny Paline, President of Five Star Printing and Signs, talks about the benefits of talking with other print business owners as well as the importance of a positive attitude.

 

 

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