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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

 

Video preview: Australia’s SNAP Group Signs Multimillion Dollar Deal with EFI

Australia’s SNAP Group Signs Multimillion Dollar Deal with EFI

Published: May 8, 2015

Senior Editor Cary Sherburne visited EFI’s Fremont CA headquarters to interview EFI CEO Guy Gecht and SNAP Group CEO Stephen Edwards about the multi-year, multi-million-dollar deal entered into between the two companies as part of SNAP’s Project DNA. This Franchisor, which is growing and adding centers and operates through a hub-and-spoke model, is working hard to provide franchisees with a unique, easy to use and highly functional technology infrastructure to help them grow profitable businesses and a base of loyal customers.

 

Video preview: Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce

Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce

Published: May 7, 2015

Web-to-print has to play nice with other technologies in the marketing supply chain. Salesforce is a dominate player in the CRM and sales enablement space. Jennifer Matt discusses how embedding Marcom Central into Salesforce might be the best placement possible for full adoption of your web-to-print system.

 

Video preview: The Last Mile of Digital: Bringing Finishing Into the Loop

The Last Mile of Digital: Bringing Finishing Into the Loop

Published: May 6, 2015

Vic Stalam, President of Highcon Americas, shows some unique and stunning examples of the type of digital finishing that can be produced on a Highcon Euclid, including pop-ups.

 

Video preview: Using Textured Papers for Unique Digital Print

Using Textured Papers for Unique Digital Print

Published: May 6, 2015

Greg Maze, Senior Digital Brand Manager for Neenah Paper, talks about the company's Explore initiative with three special swatch books and some special tools (two out, one to come) designed to inspire printers to use colored textured papers for digitally printed products.

 

Video preview: Superior Graphics Finds Exceptional Quality for Retail POP with HP Indigo Press

Superior Graphics Finds Exceptional Quality for Retail POP with HP Indigo Press

Published: May 5, 2015

WhatTheyThink's Eric Vessels talks with John Ehrenberger, President of Superior Graphics about his company's blend of large format and small format as a driver for business growth. Ehrenberger also discusses the value of vendor partners like HP helping with business development efforts.

 

Video preview: RTI's Kevin Howes Talks About the Need for Speed in Wide-Format Printing

RTI's Kevin Howes Talks About the Need for Speed in Wide-Format Printing

Published: May 4, 2015

Kevin Howes, Director of Wide-Format Solutions for Reprographic Technology International (RTI), talks about RTI, the Vortex 4200 wide-format printer, and opportunities in CAD, GIS, and POP printing.

 

Video preview: Frank: Students Are Paying Too Much For Textbooks

Frank: Students Are Paying Too Much For Textbooks

Published: May 1, 2015

Frank goes on a mini rant about textbook pricing. Students are paying a small fortune for textbooks because of student loans, government subsidies, and, perhaps, greed.

 

Video preview: Symeta's Jasper Wauters Talks About Transformation From Offset To Digital

Symeta's Jasper Wauters Talks About Transformation From Offset To Digital

Published: April 30, 2015

Symeta took a bold step in shutting down its offset operation in favor of building a digital platform. Jasper Wauters explains this to Senior Editor Cary Sherburne and talks about the response of marketers to this move. He shows samples!

 

Video preview: Franchise Services' Dave Sigafus Talks Sign and Display

Franchise Services' Dave Sigafus Talks Sign and Display

Published: April 29, 2015

Dave Sigafus, Signage Product Manager for Franchise Services—owner of Sir Speedy, PIP, and Signal Graphics—talks with Richard Romano about sign and display trends, and the opportunities for print franchises and their clients.

 

Video preview: Innovating with a Homegrown Label Print MIS

Innovating with a Homegrown Label Print MIS

Published: April 29, 2015

A short film by Label Traxx tells the story of when it might be time to modernize your approach to running your label printing operations. One of the keys to thriving in an increasingly data-driven world is to have a trusted label print management system of record, that allows you to reliably manage and share data across your organization and with your customers. This film slightly exaggerates the homegrown systems used to manage a busy label printing operation. This video is presented by Label Traxx.

 

Video preview: GMC Software Continues to Reinvent Customer Communications Management

GMC Software Continues to Reinvent Customer Communications Management

Published: April 28, 2015

Didier Rouillard, VP Service Provider Business, GMC Software Technologies, speaks with Cary Sherburne, Senior Editor, about shifting consumer requirements and the evolving role of GMC solutions in ensuring relevant customer communications.

 

Video preview: Kevin Horey on Web-to-Print, Workflow, and Production Automation

Kevin Horey on Web-to-Print, Workflow, and Production Automation

Published: April 27, 2015

Jennifer Matt talks to Kevin Horey, VP/GM Workflow & Solutions at Xerox on its approach to web-to-print, workflow and production automation.

 

Video preview: Frank on a Multi-Drop Approach To High Quality Inkjet Imagery

Frank on a Multi-Drop Approach To High Quality Inkjet Imagery

Published: April 24, 2015

Frank talks about technology developer Mitch Bogart and his multi-drop approach to high quality inkjet imagery. Attention: inkjet suppliers—you should watch this.

 

Video preview: Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series

Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series

Published: April 23, 2015

Cary Sherburne, Senior Editor at WhatTheyThink talks to Forrest Leighton, VP Strategic Alliances at PTI Marketing Technologies about a timely educational series PTI is sponsoring on WhatTheyThink. Over the coming weeks PTI will be discussing how MarcomCentral is evolving to adapt to the ever changing needs of marketers while maintaining their high-level of support for print in the modern marketing mix.

 

Video preview: FastSigns' CEO Catherine Monson at ISA Sign Expo

FastSigns' CEO Catherine Monson at ISA Sign Expo

Published: April 22, 2015

FastSigns president and CEO Catherine Monson talks to Richard Romano about this year's ISA Sign Expo and the latest trends in signage.

 

Video preview: Highcon Shares Latest Developments And New Applications

Highcon Shares Latest Developments And New Applications

Published: April 22, 2015

Highcon's COO Miki Zimmer and Nigel Tracey, Sales Director, speak with Senior Editor Cary Sherburne about advances with the Highcon Euclid digital finishing solution and some unique applications customers have created.

 

Video preview: Kevin McVea, SVP at Strategic Content Imaging on the HP Indigo 10000 Platform

Kevin McVea, SVP at Strategic Content Imaging on the HP Indigo 10000 Platform

Published: April 21, 2015

Kevin McVea, Senior Vice President at Strategic Content Imaging, discusses how his HP Indigo 10000 with a unique inline UV coater has improved time to market and throughput in his company's retail advertising applications. He also discussed how Indigo and HP Inkjet Web Presses work together to drive quality and productivity.

 

Video preview: John Berthelsen Explains PGSF Efforts to Attract new Talent to the Printing Industry

John Berthelsen Explains PGSF Efforts to Attract new Talent to the Printing Industry

Published: April 21, 2015

Print and Graphics Scholarship Foundation Vice President John Berthelsen speaks with Cary Sherburne about the role of PGSF in attracting new talent to the printing industry.

 

Video preview: Paul Diangelo of Printers Plan on Successful Print MIS Implementations

Paul Diangelo of Printers Plan on Successful Print MIS Implementations

Published: April 20, 2015

Jane Mugford of WhatTheyThink's Print Software Section talks to Paul Diangelo, Technology Solutions Director at Printers Plan about Print MIS implementation, integration, and setting up Print MIS to handle various workflows.

 

Video preview: Gerardo Cerros of CMA Imaging on the Impacts of Optical Brighteners in Paper

Gerardo Cerros of CMA Imaging on the Impacts of Optical Brighteners in Paper

Published: April 20, 2015

In Part 2 of our interview with CMA Imaging CEO Gerardo Cerros explains how optical brightening agents in paper have an impact on accurate color management. Cerros explains why, and what printing professionals can do to address these issues. This includes compliance with new ISO and GRACoL standards.

 

 

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