WhatTheyThink

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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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SGIA's Ray Weiss Explains SGIA's Student Ambassador Program

Ray Weiss, Director of Digital Print Programs at SGIA, discusses SGIA's Student Ambassador Program that funds students to attend PRINTING United as an extension of their industry education. Ten university students from around the country were funded in 2019. Watch Video

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Frank’s Short Architectural Tour of Chicago

Frank visits the original Chicago location of The Oliver Typewriter Company, the edifice of which remains intact—even the logo of the company which appears about 40 times. Some of the architectural features of the structure are iconic and have long outlasted The Oliver Typewriter Company itself, which declared bankruptcy in 1928. In its heyday, the company was highly successful, as it was among the first to make typewriters that let typists see what they were typing as they were typing. Watch Video

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Fujifilm’s Onset X3: An Emphasis on Automation

Fujifilm’s Becky McConnell talks about the latest developments with the Onset X3 wide-format UV flatbed printer, as well as a new inkset from Fujifilm that was specifically formulated for greater adhesion to difficult plastic and synthetic substrates. Watch Video

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Teaching Millennial Marketers About Direct Mail

Jeana Garms, VP of Marketing for SG360°, talks about her experiences as a Millennial working for a direct mail company. Her age cohort tends to think in terms of digital media first, so she finds that marketers who entered the workforce in the last 10 years need a lot of education about print direct mail. Watch Video

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Finishing Automation is Becoming a Critical Investment

Bob Flinn from Standard Finishing talks about why, with the current labor market, investment in automation within binding and finishing is imperative. Watch Video

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Warren Werbitt Says, “People Are Supposed to Fall Out of Their Chairs When They See What We Can Do!”

WhatTheyThink's print evangelist Warren Werbitt exhorts printers to actively market themselves. Printers do beautiful work for clients, work that is designed to market and promote those clients. So why don’t printers do beautiful work to promote themselves? Warren calls out two examples of print businesses that do produce beautifully printed self-promotional pieces, and urges other shops to do the same. Watch Video

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Epson’s 20 Years of Wide-Format Printing

Epson launched its first wide-format printer in October 1999, and Epson’s Reed Hecht talks about the latest generation—the SureColor P7570 and P9570, featuring a redesigned print engine for photographers, fine artists, graphic designers, and proofers—as well as how the requirements for art and photography have changed over the past two decades. Watch Video

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Horizon International Introduces IoT Capabilities in its Finishing System

Yoshihiro Oe, General Manager at Horizon International Inc., talks about the "ICE Concept" that Horizon International introduced at the Think Smart Factory event. The concept brings Internet of Things (IoT) interconnection to finishing equipment to provide real-time data analytics, predictive maintenance, remote service, and support. Horizon is collaborating with customers to determine which type of IoT functionality is most useful within an automated print factory. Watch Video

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Transformation and Transition at Kodak

Patti Smith, VP, WW Business Development & Marketing, Digital Inkjet Printing, for Kodak, talks to David Zwang about the latest developments at Kodak, the company's new CEO Jim Continenza, and the renewed emphasis on understanding—and replicating—the transitions customers are undergoing. Watch Video

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Think Smart Finishing Showcases Automated Print Production

2019 Think Smart Finishing, organized by Horizon International, showcases automated print production from order to finished product. WhatTheyThink spoke to Yasuo Taketsugu of Horizon International about bringing 14 industry partners together across software, print, and finishing to show a fully integrated print environment. Watch Video

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Marco Boer on Industry Convergence

Marco Boer of I.T. Strategies talks to David Zwang at PRINTING United about the theme of the show: convergence, or that, in order to grow their businesses, printers need to incrementally add new kinds of print applications. Watch Video

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Tri-Win Direct Wins with Continuous-Feed Inkjet from Ricoh

Andy Chagan of Tri-Win Direct talks about the direct mail company's humble beginnings in a second-floor apartment and now, 22 years later, mails 350-400 million pieces a year. The company uses predominantly Ricoh equipment and, in 2015, the company transitioned from cut-sheet to continuous-feed, and the Ricoh VC60000 was a game-changer. Watch Video

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Frank at PRINTING United: RMGT “Commits to Print”

Frank talks to Chris Manley of Graphco as the company sets up the RMGT 9 Series, the only offset press on the show floor at PRINTING United. There are more than 70 of these presses installed in the US today. In 2014, when they first exhibited the press, there were only 3. Watch Video

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4Over's Simon Beltran Talks About Transformation

Simon Beltran, President of 4Over, talks about how the company has grown over the past 18 years to become the premier trade provider to the print industry in North America, with nine locations and 1,400 team members in the US and Canada. The company is continuing its transformation by adding and looking at new print applications, such as packaging. Watch Video

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Dr. Abhay Sharma Talks About His New Expanded Gamut Printing Study

Ryerson University’s Dr. Abhay Sharma shares some top-level findings from a new expanded gamut printing study he authored, based on a series of extensive tests using commercial color management systems to process and print test forms containing PANTONE spot colors. Watch Video

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printIQ Tailors Workflow Software for Specific Types of Businesses

Matt Miloszewski, Sales Director for the Eastern Region for printIQ talks about the company’s workflow software systems which are agnostic with regard to print process print process—digital, commercial, sheetfed, webfed, wide format, packaging, screen—and can be configured with unique features for specific types of print businesses. Watch Video

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Warren Werbitt Says, “Everyone is Entitled to Make Money in Business”

WhatTheyThink's print evangelist Warren Werbitt returns from PRINTING United and muses, “Wow, all these people bought all this stuff, but do they really know how to cost it?” Costing may be dull, but understanding your costs is vitally important, and in this video, Warren explains how to get a handle on costing, pricing jobs appropriately, and making money. Watch Video

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Car Wrap Competition Drives Attendee Interest at PRINTING United

As part of its installer certification program, SGIA hosted a car wrap competition at PRINTING United, a popular destination for show attendees. SGIA's Raymond Weiss explains more about the event and the organization's Installer Certification program. Watch Video

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Canon Offically Enters the Digital Packaging Market at Labelexpo in Brussels

Crit Driessen, VP of Labels & Packaging for Canon, talks to David Zwang about the Océ LabelStream 4000 Series, Canon’s initial entry into the digital packaging marketplace. Watch Video

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Koenig & Bauer Looks Ahead to drupa 2020

Koenig & Bauer’s Mark Hischar previews what Koenig & Bauer will be showing at next year’s drupa 2020. The company will have two booths in Dusseldorf to showcase how the company has grown and the new technologies and product lines they have been developing. Watch Video