Frank's Reading Rainbow

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Frank's Reading Rainbow

Frank is in a colorful mood this week, reporting on some color-related stories that caught his eye. First, Opaque Couché is declared the World’s ugliest color, for some reason, and in 1692, more than 200 years before PANTONE, an artist described every color imaginable—and even assigned them numbers. He also exposes “The Secret Lives of Color” via a recent book by Kassia St. Clair that traces the history of every color.

Published on December 20, 2019

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.