Teaching Millennial Marketers About Direct Mail

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Teaching Millennial Marketers About Direct Mail

Jeana Garms, VP of Marketing for SG360°, talks about her experiences as a Millennial working for a direct mail company. Her age cohort tends to think in terms of digital media first, so she finds that marketers who entered the workforce in the last 10 years need a lot of education about print direct mail.

Published on November 14, 2019

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.