Frank Talks to Daniel Dejan at PRINT 19
Frank talks to the extremely famous Daniel Dejan of Sappi at PRINT 19 about his travels, educating people about design, graphics, print, and a new haptics book he and Sappi are launching. They also discuss the challenges of designing for variable-data printing.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By David Avery on Oct 07, 2019
And the financial people need to understand that its cost per response - not cost per eyeball.
With targeting you can send fewer pieces and get more responses. Even though the cost per piece is higher, the cost per response is less.
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