New White Papers Focus On Important Issues for In-Plants
Howie Fenton talks about a trio of white papers he recently completed for the In-Plant Printing and Mailing Association (IPMA). Specifically, his white paper on the topic of the “customer experience” found that web-to-print is still one of the most important issues for in-plants, as in-plant customers want that “Amazon experience.” Other white papers looked at predictive analytics and integrated services.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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