How Do You Avoid B2B/B2C Channel Conflict? Chris Bernat of Vapor Apparel Has Advice

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How Do You Avoid B2B/B2C Channel Conflict? Chris Bernat of Vapor Apparel Has Advice

Chris Bernat, Chief Revenue Officer of Vapor Apparel, discusses how his company avoids channel conflict between his B2B and B2C apparel business. The company sells blanks as well as garments printed using dye sublimation. He discusses channel strategy, fabric sourcing, printing technologies, and more, including IT systems that facilitate an accurate just-in-time manufacturing environment for B2C.

Published on July 8, 2019

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.