The Role of Digital Printing in Packaging—and the Rebirth of Flexo

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The Role of Digital Printing in Packaging—and the Rebirth of Flexo

David Zwang talks to Francois Martin, Senior Communication Advisor, Bobst Group, about the role of digital printing in packaging. Although digital has the ability to optimize production, speed time to market, and offer other benefits, flexo is improving dramatically. When it comes to packaging printing, no one technology is better than another; the best-suited printing technology will be application-specific.

Published on May 21, 2019

(See also David Zwang's complementary feature on the rebirth of flexo.)

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.