Print Trends UK
The EFI Connect Conference in Las Vegas attracts the second largest contingent of media and analysts after drupa. Frank took advantage of this unique audience to get a brief insight into print trends in some overseas markets. In this interview, he talks to Editor and Publisher Darryl Danielli and Contributing Editor Jo Francis of PrintWeek UK.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Sean Smyth on Feb 08, 2019
Thanks for not mentioning Brexi . . . Hang On!
I think an interesting trend now playing out over here is the changing routes to market for remaining print cos, web-to-everything and the rise of the trade print sector using Industrie 4.0 techniques. Jo's comment on the lux end is also spot on, adding value through embellishment to showcase the tactility and haptics of physical print is key.
And making print a useful part of the broader communication channels available is a critical success factor as print cos broaden the services way beyond "Just Ink-on-Paper [and finishing]".
Disappointed you didn't have your Union Jack badges on guys - I thought that was mandatory!