AR Technology Reaches a New Level

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AR Technology Reaches a New Level

M.J. Anderson, Chief Experience Officer of RealityBLU, discusses what makes new Augmented Reality technology different from QR codes and AR technology of the past. Without being intrusive to the design, users can become fully engaged in an interactive experience.

Published on October 31, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.