Frank is beside himself over Augmented Reality (AR)-enabled print at this week's PRINT 18 event, which he demonstrates on an iPad.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
By Gordon Pritchard on Oct 12, 2018
One of my favorite packaging related movie scenes sums up the impact of this tech. It's from the movie "Minority Report" (2002!) starring Tom Snooze:
https://www.youtube.com/watch?v=ccCJfwnFU_Q
By Joe Webb on Oct 12, 2018
Amazing! You're not even a 3D person in real life! :)
This is marvelous stuff -- I hope designers and agencies start building it into their programs -- but we need print business owners to use it in their own businesses to start proving it works. What a great application for car and vehicle wraps, store displays, events, too!
By Craig Kevghas on Oct 13, 2018
Sounds like a great application to employ at your museum... Think they'll donate one?