Dealing with Disruption
Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.
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Discussion
By Wally Barr on Aug 10, 2018
Great post! Expanding on the first point the new printer does not need to have any presses. The realization of what business you are actually in is very key. My company Print eVolve exploits this need. It is my goal that no document will ever not be dynamic. The core change is based information consumption. Current print dictates what and how much information is to be consumed. As authors or creators it is not your choice but it is the reader or consumer. It is up to authors to provide enough info or data to satisfy the readers desires at that time. This can only be done through dynamic content. There have been 2 issues of Time magazine where this would have been very beneficial. The most recent edition on "The South". I wanted more information on some of the people and ideas featured in the edition. Yet the authors did not agree and thought a six sentence paragraph was enough for me! Lost opportunities!