Print Education is Important for Brands

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Print Education is Important for Brands

Doris Brown-McNally of HP Graphic Solutions discusses the importance of educating brands on the value of digital print: First by imparting technology and marketing knowledge, then discussing the capabilities of digital print and helping with any challenges they may face.

Published on June 27, 2018

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About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.