When Launching a Business or a Product, Don’t Skimp on Marketing
Mark Abramson, President of Printform Corporation, talks about his experiences in starting a business that produces specialty-printed products, as well as his efforts in helping other entrepreneurs launch wide-format, industrial, and other specialty products. He shares some pieces of advice for success, a key one being to invest at least as much in marketing as in any other part of the business.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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