Lighting and Color in Retail Spaces
Ann Laidlaw, Consultant for ACL Color Consulting LLC, talks to Cary Sherburne about how ambient lighting impacts our perception of color—an important consideration in retail environments where the lighting under which a consumer views a garment may be different from that under which the garment was manufactured. Compounding the problem is the latest trend toward LED lighting (of which there are many different kinds) in retail stores, which can impact how a particular colored garment is perceived.
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