From Craft Beer to Soda, Printers Need a "Can"-Do Mentality

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From Craft Beer to Soda, Printers Need a "Can"-Do Mentality

At the InPrint Industrial Printing Show in Chicago, Jim Lambert, VP of Digital Sales for INX International, talks about digital direct-to-can printing, a technology that gives beverage makers flexibility in both design and volume, and the ability to adapt to changing consumer trends and tastes.

Published on May 9, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.