Sign Research Foundation Data: High Value for Sign Makers and Buyers

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Sign Research Foundation Data: High Value for Sign Makers and Buyers

Sapna Budev, Executive Director of the Sign Research Foundation (SRF), talks about the collaborative relationship between the SRF and the International Sign Association, and the value of the information gathered by the SRF. SRF research helps signmakers and sign customers navigate such issues as brightness standards and sign codes, calculate the ROI of a sign for a retailer, and determine the economic value of signage to a community.

Published on April 11, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.