HP’s Latex Rigid Technology

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HP’s Latex Rigid Technology

Last week, at the ISA Sign Expo 2018, HP announced its new Latex R, the company’s first Latex series to print on rigid media. Joan Pérez Pericot, General Manager for HP’s Large Format Graphics Business, talks to Richard Romano about the new device line, its features and intended applications, and the product rollout schedule.

Published on March 26, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.