ISA Sign Expo 2018 Goes Beyond Signage

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ISA Sign Expo 2018 Goes Beyond Signage

The ISA Sign Expo 2018 opened in Orlando, Fla., yesterday. Alicia Auerswald, VP of Marketing, Communications, and Membership for the International Sign Association (ISA), talks about some of the new technologies on the show floor, and the increasing need for sign shops to expand into other kinds of print.

Published on March 23, 2018

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.