New Print Finishing Techniques for Direct Mail
Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Thomas Lickert on Mar 29, 2018
I was amazed at the different textures and branding ideas. Classic Color's digital artwork and PreMedia services model were enlightening. Well, I think you probably answered Tim's inquiry in spades.