EFI's Marc Olin Explains the Reasons Behind the Rebranding of NPES to APT
Marc Olin, CFO at EFI and a board member of the Association for Print Technologies (APT), highlights the strategic reasons behind the rebranding of NPES to APT, citing the need to broaden the scope beyond print to other relevant technologies important to the industry. This also opens the organization to other stakeholders as well. Both are designed to foster inclusiveness and better support the industry.
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