EFI's Marc Olin Explains the Reasons Behind the Rebranding of NPES to APT
Marc Olin, CFO at EFI and a board member of the Association for Print Technologies (APT), highlights the strategic reasons behind the rebranding of NPES to APT, citing the need to broaden the scope beyond print to other relevant technologies important to the industry. This also opens the organization to other stakeholders as well. Both are designed to foster inclusiveness and better support the industry.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
Video Center
- Questions to ask about inkjet for corrugated packaging
- Can Chinese OEMs challenge Western manufacturers?
- The #1 Question When Selling Inkjet
- Integrator perspective on Konica Minolta printheads
- Surfing the Waves of Inkjet
- Kyocera Nixka talks inkjet integration trends
- B2B Customer Tours
- Keeping Inkjet Tickled Pink
© 2024 WhatTheyThink. All Rights Reserved.
Discussion
Only verified members can comment.