Discussion

By Dov Isaacs on Feb 09, 2018

Of course, this all begs the issue of text readability. Obviously, extra-bold headline fonts are not what anyone in their right mind would use for text.

For commercial printing, the cost of ink for text printing is much less of a concern than the cost of such ink for printing of full page backgrounds, imagery, etc.

For personal printing, despite all the bitching and moaning, if offered a choice, most consumers have been shown to want that super cheap printer for which the cost is actually subsidized by the insane cost of inks — the old razor and razor blade model (I'll avoid any cutting remarks here!). You can't have super cheap printers and cheap ink at the same time.

- Dov

By David Avery on Feb 12, 2018

Where this will come in is not the household / office printer but the Impikas and their brethren.

When you design a vdp form that will be printed 100,000 times, reducing the ink costs just a few ml per page can be substantial.

You will see estimators using ink use estimation tools when quoting jobs.

Dave