Why the Rebranding of NPES to APT is Important
WhatTheyThink Senior Editor Cary Sherburne caught up with Gavin Jordan-Smith, VP/GM, Industrial Print and Graphic Communications at Konica Minolta and Board member of APT, to gain his perspective on the recent rebranding of industry association NPES to the Association for Print Technologies (APT). The rebranding reflects the Association's focus on the entire value chain, beyond the physical act of printing, and fostering change in the way suppliers and producers think about their businesses.
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