Sell Workflows Not Print
Solving workflow issues for a customer opens up the door to long-term repeatable business. Jennifer Matt cites recent project work where building workflows brought in significant print business.
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Discussion
By Daniel Oguntifa on Jan 22, 2018
Interesting! If you say workflow, what do you really mean by workflow solution to sell as a printer? Thank you
By Thomas Lickert on Mar 28, 2018
Workflow discussions are critical to savings. Thanks for reinforcing this. Good commentary Jennifer wish I could have been there for that conversation.
By Jennifer Matt on Mar 28, 2018
Daniel,
By workflow; I mean the business process that your customers are working on that results in printed materials. E.g. the process / workflow that results in a product label order to a print is the making and selling of the product.
The workflow / business process of a customer that throws off print orders for marketing materials is going to a tradeshow (for example).
The more you understand the process the customer is going through (what happens before and after) they reach out to you for printed materials, the more you can offer up solutions to other challenges in the workflow.