NPES President Thayer Long on Implementing its 2020 Strategic Plan
Earlier this year NPES announced a strategic business plan with an ambitious new direction. WhatTheyThink spoke with Thayer Long to talk about its implementation and some the initial programs coming from the plan. These include a new data analysis platform and a partnership with the CMO Council to create a resource for brand marketers call the Brand Inspiration Center.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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