Active and Intelligent Packaging Are Creating Customer Engagement Opportunities

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Active and Intelligent Packaging Are Creating Customer Engagement Opportunities

Larry Logan, Chief Evangelist at Digimarc Corporation, provides an update on the state of the art in digital watermarking, active and intelligent packaging, and new opportunities for customer engagement with packaging.

Published on June 6, 2017

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.