Global/Local Marketing with Location-Based Marketing

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Global/Local Marketing with Location-Based Marketing

Gerhard Martterer of Eversfrank Gruppe shares the company's success with location-based marketing using LOCR maps, enabling global/local advertising. Hear how his company has implemented this for magazines with circulation as high as 600,000 using digitally printed wrappers.

Published on May 4, 2017

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.