Why a Spectrophotometer is Critical to Good Color Management
Color Expert Dave Hunter from the Pilot Marketing Group explains how having the right tools, including controlled lighting and spectrophotometers, changes the face of color measurement. He reinforces that depending on ink density alone using a densitometer is not a good approach to color. His advice: Do it right the first time; don't risk rework that results in financial losses you can never make up.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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