Why Worry about Optical Brightening Agents and Their Impact on Color?
Son Do, Chief Technology Officer at Rods and Cones, a color management and workflow consulting firm, talks about the impact of optical brightening agents (OBAs) on color management and how to compensate for them. He explains how new standards for viewing conditions help ensure colors are in sync across a variety of lighting conditions. He also talks about the importance of having the right controlled lighting conditions and color measurement instruments.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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