Stop with the Software Talk

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Stop with the Software Talk

In talking about software solutions, its best to talk about the problems you want to solve rather than suggesting solutions like "drag and drop". Making recommendations for how to solve things prevents real understanding of what you're actually trying to solve. Focus on describing the problems you're having and the results you want to create.

Published on February 9, 2017

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.