How Do You Develop Marketing Content that Resonates?

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How Do You Develop Marketing Content that Resonates?

Content Strategist Margie Dana talks about how printers can present their technology content in a way that is understandable to customers. She recommends investigating all available channels and creating small bits of content to get started. Creating content in terms that resonate with the customer is critical.

Published on February 6, 2017

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.