Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use
Phil Riebel, President of Two Sides North America, shares the results of a global survey designed to understand how consumers value paper. 88% of respondents in the U.S. felt it was acceptable to use trees from well managed forests to make lumber for construction or pulp for paper for printing, reflecting that their primary concern is that the industry does things responsibly. Watch the video for more details, including changes in messaging about paper from Starbucks.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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