WhatTheyThink's Senior Editor Cary Sherburne and Technical Editor David Zwang talk about about trends at Graph Expo: the mindset of show attendees has changed from wondering the show floor to visit to companies and products they have already researched. Attendees are seeking solutions to specific problems instead of making general inquires about products. Zwang also thinks the industry is getting its sea legs back.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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