Joel Quadracci on Transformation at Quad/Graphics
Cary Sherburne talks to Joel Quadracci CEO of Quad/Graphics about the transformation that has occurred at Quad in its 45 years in business. Recently the company has rolled out a multi-channel platform that is brings cutting edge marketing technology to its customers.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Shoshana Burgett on Sep 27, 2016
Spot on. A true multi-channel is not just social. It is using the data to engage the customer at the right time with the right content. Our role is to leave small breadcrumbs for the customer to follow, feeding them small bites along the way.