Why Collective Intelligence Makes a Difference
The trade association IDEAlliance operates Leading Indicators™, a survey-based summary of metrics, trends, and issues critical to print, mail, fulfillment, and marketing services providers. Printer Warren Werbitt is a regular contributor to and a firm believer in the Leading Indicators database, which he calls essential to making educated decisions about business strategy. He also talks about why he's "thrilled" to see Epicomm and IDEAlliance become one organization.
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