Mike Kellogg on the Role and the Rewards of Trade Shows
As a former chairman of Epicomm, Mike Kellogg served as an advisor to the Graphic Arts Show Company (GASC), producer of the Graph Expo and Print events. He observes that because of the rise of digitization, data, and the convergence of technologies, print industry trade shows now are less about showcasing heavy equipment and more about exchanging innovative ideas. He's optimistic about Graph Expo 2016, moving for the first time from Chicago to a new venue in Orlando.
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