When Associations Combine, "Seamless" Is Another Word for "Success"
As a member of IDEAlliance's board of directors, marketing services expert Wes Powell witnessed the group's merger with Epicomm from the inside. He praises the board members and professional staff of both associations for working "in lock step" to make the new arrangement—which took full effect on July 1—a success. He says that the process was "pretty seamless" and that the result will be a broader range of services for all IDEAlliance members.
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