From Container to Showcase: Mike Ferrari on the Evolution of Branded Packaging
Now a branding consultant, Mike Ferrari spent more than 30 years at Procter & Gamble as a specialist in producing branded packaging. He says that over that period of time, packages have taken on a central role as promotional vehicles in omnichannel shopping for consumer goods. At drupa 2016, he saw how workflow and other advances in production are making packages even better able to meet the marketing objectives that brand owners have for them.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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