The Direction of drupa: a Presidential Perspective
Claus Bolza-Schünemann currently is the president not only of KBA but also of drupa, the international printing and paper trade fair. Here, he traces its evolution from a heavy-iron expo into a full-spectrum graphic communications showcase that puts specialties like 3D printing and functional printing alongside the latest developments in conventional and digital print production. The goal, Bolza-Schünemann says, is to make drupa "a very attractive fair for all of our customers" that also promotes the world-bestriding stature and influence of printing in all of its forms.
Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024
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Discussion
By Patrick Henry on Jun 08, 2016
This interview took place at drupa during the first week of the event, prior to the announcement of the return to the four-year schedule. As Mr. Bolza-Schünemann points out, this isn't the first time in its history that drupa has adjusted its cycle to better meet the needs of the industry it serves.